Buoy- Environmental Type

Create a conceptual environmental representation of a given four letter word (BUOY) by designing consistent and effective letterforms using a grid of circles. Then, recreate the letterforms in an environment that reflects and emphasizes the meaning of the word without any photo editing.

Created for the organization Take Back The Night, this ad shows a date rape scenario with bubbles from the dissolving pills in a woman’s drink forming the word “buoy.” This reflects the definition of a buoy as a warning in dangerous conditions, each letter in the typeface created has eight sides like a typical stop sign, is rounded along the bottom and sides for a feeling of buoyancy, and if applicable has a pointed top for a sharper, dangerous feeling.

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