Roasted- an Original Typeface

Opportunity:
Create a typeface by hand to solve a problem. Then, design a conceptual poster showcasing the entire typeface. Finally, create, and have professionally printed, a book outlining the problem, process, solution, and final result, including examples of the typeface in application.

Solution:
The original typeface Roasted was crafted specifically for Maxwell House's rebranding of 2014, providing a combination of perfect mug-like circles, drop-shaped terminals, and caffeine jitter inspired stroke-weight variation. The new typeface helps bridge the gap between the old branding and the new, providing a smooth style transition for coffee drinkers of all ages.

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